Our email inbox is the bane of many of our lives, sifting through, deleting reading and replying, are tasks which take up a large proportion of our working day. Once in awhile however, we receive one which within reading the first few lines, excite us, realising a special opportunity is being offered. Travelling to Singapore as an ambassador for American Express, definitely qualifies as a highlight one such email, and I eagerly signed up.
The concept is quite cool, especially as American Express aren’t specifically looking for promotion of their card services. The financial giant is renowned for exceptional service, and they are setting out to scientifically prove that great levels of customer service leaves the recipient feeling equally great. The idea is to visit the sovereign city of Singapore and discover where goes that extra mile to look after their guests/customers.
American Express partnered with international cognitive research organisation Neurosense earlier this year. They conducted a highly innovative study into the psychological ‘feel good’ factor, which excellent service provides, their research discovered the following:
- Great service experiences have physiological and psychological effects on our bodies, as well as making us feel happier and calmer.
Research into how we share and talk about great service experiences also found that:
- Almost a fifth (18%) of people admit to sharing a positive service experience immediately on Facebook or Twitter.
- People are just as likely to share a positive than a negative experience (64%).
- Almost half of us also feel compelled to tell someone else about a great service.
This trip will reinforce the results of the study, and it promises plenty of excitement. The people at American Express have set me some targets, I have to complete at least four activities from the following list:
- Public transport (train, taxi, bus etc.)
- Hotel or other accommodation
- Restaurant or café
- Shop or retailer
- Visit an attraction
- Tourist information
- Speak to hotel concierge, ask for recommendations
- Ask for directions whilst in a shop/ restaurant/ bar
- Get something made (e.g. tailored suit)
- Talking a tour to a place of interest
- Recommendations from crowd sourcing
There are obviously plenty of other things I can do and this is where it gets especially exciting; I need your help! If you are a local, regular visitor to Singapore or have only visited once, it’s likely you have a wealth of recommendations for things to see, do and experience.
Therefore I need your advice, some of the best service experiences you’ve had in this destination. Please leave a suggestion as a comment, include some details of your own experience, what made it so good and why you’re recommending it. Perhaps leave a suggestion and photo on my Facebook page, better still do both!
There will be a series of articles posted describing the various service experiences that I receive during my visit and of course you can follow the journey via social media channels. The hashtag #inSingapore will be available to allow you to follow on Twitter and Instagram, but my experiences will also be shared on the other major channels.
The plan is to also use a variety of media, including video, which regular readers will be aware is a new format for me. It should therefore, prove interesting, but also quite amusing as I’ll be learning on the hoof.
So please get involved, get excited with me, offer some suggestions for things to see and do, impress us all with your knowledge of Singapore, and follow the adventure both here and on social media.
*All photographs by Flickr user Sue Lowry